This Week in Location Based Marketing #143: The ambient backscatter shaboogie


Welcome to episode #143. On the show: Google launches Carousel visual search; Renew London smart recycling bins are sniffing your MAC address; Millennial scoops up JumpTap; Tour Sicily with the San Pellegrino robot; Placed trying to morph into the ComScore of the real world; Riding the payment waves without batteries; Special guest Alex Kottoor of Siamese Systems talks mobile CSI; Chuck Martin and our Mobile Minute on who is benefiting from the mobile retail war; Infosys data on what consumers will share to get a personalized deal from retailers; App pick of the week is MixBit

Episode 143

Recorded: August 16, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)



Show highlights:

A few announcements

– Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show.

Featured Guest: Alex Kottoor of Siamese Systems (27:35)

A Mobile Minute with Chuck Martin: Who is benefiting from the mobile retail war? (6:00)

Location fascination of the week: MixBit (9:00)

Top news of the week

1. Google launches Carousel (15:08)
2. Renew London recycling bins grabbing MAC addresses create public privacy outcry (18:40)
3. Millennial buys JumpTap (24:40)
4. San Pellegrino providing tours of Sicily via robots (36:40)
5. Placed evolving to be ComScore for the real world (40:50)
6. Wireless communication without batteries (44:55)

Resource of the week: Infosys – 93% Of Consumers Would Share Personal Data In Exchange For Customized Offers (49:18)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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