This Week in Location Based Marketing #137: Pinterest gets physical with Nordstrom


Welcome to episode #137. On the show today: Nordstrom brings Pinterest into their stores. eMart’s flying store. What3Words tries to make physical location easier with 3 words. Shopperception goes deep into buyer behaviour in physical stores. WyWy signs up Vodafone for cross-screen advertising. Foursquare and Deezer partner for concert checkins. Our special guest is Linden Skeens of Thumbvista

Episode 137

Recorded: July 5, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)



Show highlights:

A few announcements

– Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show.

Featured Guest
Linden Skeens, founder of Thumbvista (28:50)

App Observation: A bitch about GPS apps – the good, bad and ugly (3:40)

Top news of the week

1. Nordstrom uses the Pinterest brand to highlight popular products in store (9:25)
2. eMart Flying Store in South Korea (15:08)
3. Launch of What3Words (20:05)
4. Shopperception‘s vision for in-store shopper behaviour (Argentina) (36:43)
5. Vodafone to be first, 2nd screen customer for WyWy (Germany) (44:10)
6. Foursquare working with Deezer for concert checkin benefits (52:22)

Resource of the Week
A location-based marketing primer (59:25)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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