This Week in Location Based Marketing #134: Google KO’s Facebook and Apple


Welcome to episode #134. On the show today: Google wins the battle for Waze; Pandora thinks like an upstart and buys a radio station; WholeFoods gets local farming; PointsSign may have invented the street sign of the future; Twitter sells health data to mine for clues; The NOAA starts crowdsourcing weather; iOS7 gets into location-based app recommendations; Coca-Cola partners with Spotify for PlaceLists. Our resource of the week is Contagious by Jonah Berger and special guest is Paul Mabray, founder of VinTank

Episode 134

Recorded: June 15, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)



Show highlights:

A few announcements
– We wrote (part of) a book! The Everything Guide to Mobile Apps and it is available for order now!
– Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show.

Featured Guest
Paul Mabray, founder of VinTank (30:20)

Fascination of the week: Coca-Cola Placelists (6:45)

Top news of the week

1. Pandora buys FM Radio station KXMZ-FM in Rapid City, SD (11:40)
2. Google buys Waze (18:52)
3. WholeFoods is putting a 20,000 square foot farm on top a new store in Brooklyn (25:31)
4. PointsSign – the most sophisticated street sign ever made? (40:40)
5. Twitter + Everyday Health for public alerts / NOAA starts crowd sourcing weather data (44:35)
6. Apple iOS7 location-based app recommendations (51:40)
7. ImpactMobile partners with Star Micronics to close the mobile offer redemption loop (59:40)

Resource of the Week
Contagious: Why Things Catch On by Jonah Berger (61:35)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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