This Week in Location Based Marketing #132: Radio, mail and fishing – kicking it old school


Welcome to episode #132. On the show today: TuneIn raises $25 million to get in your car; Royal Mail opens late so you can pick up your own mail; The Location Forum makes you pay for privacy guidelines; Bud + Blippar + Folds of Honor = amazing; iPourIt brings RFID to bars; ESRI starts licensing their data. Plus, eMarketer Canada offers insight into Canada’s location and mobile advertising landscape and special guest Piyush Shah of InMobi on the China opportunity.

Episode 132

Recorded: June 2, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)



Show highlights:

A few announcements
– We wrote (part of) a book! The Everything Guide to Mobile Apps and it is available for order now!
– If you’d like to leave a message for us to play on the show, leave it here

Featured Guest
Piyush Shah, VP & GM, Developer platform and performance advertising InMobi from Bangalore India talking about why mobile companies need to consider China right now. (28:15)

App fascination of the week: MiFinder.com (7:00)

Top news of the week

1. Royal Mail offers “Click and Collect” program (UK) (10:25)
2. Location Forum releases data privacy guidelines (17:35)
3. Budweiser + Blippar for Folds of Honor (22:15)
4. TuneIn raises $25M (40:25)
5. iPourIt self-serve RFID beer kiosks (48:05)
6. Launch of FishAlerts using ESRI data (54:00)

Resource of the Week
eMarketer Canada report on location and mobile advertising in Canada (57:50)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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