This Week in Location Based Marketing #130: Mapping hate and printing hope


Welcome to episode #130. On the show today: Yahoo! continues to buy employees; Big data from Twitter showcases the hate; Alibaba takes a stand in the mapping wars; Lenticular printing teaches a lesson to abused children; The re-emergence of RFID for grocery checkout; A Canadian interpretation of the future of Google Glass and our special guest, Gary Schwartz, CEO of Impact Mobile.

Episode 130

Recorded: May 17, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)



Show highlights:

A few announcements
– We wrote (part of) a book! The Everything Guide to Mobile Apps and it is available for order now!
– If you’d like to leave a message for us to play on the show, leave it here

Featured Guest
Gary Schwartz, co-founder & CEO of Impact Mobile. (25:25)

Top news of the week

1. Yahoo acquires Loki Studios (9:49)
2. “Geography of Hate” map (14:07)
3. Fourwinds apps – turning Apple devices into signage (18:40)
4. Alibaba invests in AutoNavi (37:25)
5. ANAR Foundation (Aid to Children and Adolescents at Risk). Working with their agency, they used lenticular printing (40:18)
6. Nestlé Nespresso boutique in Munich, Germany – testing RFID self checkout (47:30)

Resource of the Week
Future of Google Glass (52:02)

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About the author

Rob Woodbridge

I’m Rob, the founder of UNTETHER.tv and I’ve spent 14 years immersed in the mobile and pervasive computing world. During this great time I’ve helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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