This Week in Location Based Marketing #127: The get places, do things, pay less show


Welcome to episode #127 of This Week in Location Based Marketing. On the show: Tracking school buses and the children on them in the UAE and United States. Swipp brings sentiment to everything. Punch.in remakes the punch clock for the mobile era. Visa works with Fandango for location-based offers. Fiz brings location and leisure together to help discover things to do. Independent fuel retailers band together to create their own payment and loyalty initiative. Our app selection of the week is Foursquare’s visualization of your checkins for the last year plus the resource of the week is the history of location-based games in one infographic and special guest Edward Marks of Twist.

Episode 127

Recorded: April 27, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)



Show highlights:

A few announcements
– We wrote (part of) a book! The Everything Guide to Mobile Apps and it is available for order now!
– If you’d like to leave a message for us to play on the show, leave it here

App Fascination of the week: Visualize your Foursquare checkins for the last year (8:30)

Featured Guest
Edward Marks, co-founder of Twist. (27:25)

Top news of the week

1. Fiz closes $350K for social discovery in the UK (12:33)
2. UAE (and Atlanta) to track school buses and students (17:50)
3. Swipp app raises $2M and adds new opinion graph for business(23:45)
4. Punch.in launches checkins for the workplace (37:25)
5. Visa + Fandango for location-based offers (43:22)
6. Fuel Retailers create their own MCX with Sionic Mobile + ImpactOrg (48:22)

Resource of the Week
Infographic – History of Location Based Games (55:40)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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