This Week in Location Based Marketing #126: Faith is the price of progress

Welcome to episode #126 of This Week in Location Based Marketing. On the show: Stay within walking distance to your meetings with Walkscore; Nike uses 3D holographs to sell shoes in Amsterdam; Paying by sound in Beijing; K-Mart uses checkins to promote the world’s largest bake sale; Asif’s retail RAMP summary; Accenture’s “Seamless Retail Study.” Plus Rob’s app fascination of the week is Tempo and special guest Raj Singh, founder of Tempo talks the calendar as the operating system.

Episode 126

Recorded: April 21, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

Show highlights:

A few announcements
– We wrote (part of) a book! The Everything Guide to Mobile Apps and it is available for order now!
– If you’d like to leave a message for us to play on the show, leave it here

App Fascination of the week: (22:30)

Featured Guest
Raj Singh, founder of Tempo discussing the calendar as the operating system. (27:20)

Top news of the week

1. RAMP Summary (2:00)
2. Walkscore will help you find a hotel within walking distance of your meetings (10:00)
3. Nike deploys 3D holographic digital signage in Amsterdam (13:42)
4. MDialog turns video into location-based coupons (17:52)
5. Aisle411 teams up with RedLaser (36:00)
6. Beijing subway system using sound to make payments (39:52)
7. K-Mart pushes checkins to promote world’s largest bake sale (48:30)

Resource of the Week
Accenture’s Seamless Retail Study (54:45)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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