This Week in Location Based Marketing #125: Shazam, Layar and the quest for digital dollars + Darya Trushkina of Game Insight

Welcome to episode #125 of This Week in Location Based Marketing. On the show: Why Shazam could be the biggest retail enabler on the planet; can Foursquare discover a revenue source with version 6.0; will Layar help print turn digital dimes into dollars and will you pay $360/year for WiFi in the car plus other stories from ESRI and TouchMedia, our resource of the week and special guest Darya Trushkina, VP Business Development at Game Insight.

Episode 125

Recorded: April 12, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

Show highlights:

A few announcements
– We wrote (part of) a book! The Everything Guide to Mobile Apps and it is available for order now!
– If you’d like to leave a message for us to play on the show, leave it here

App Fascination of the week: Krowds (5:55)

Featured Guest
Darya Trushkina, VP BD at Game Insight talking about the importance of localization and the strategy they used to sell mobile games in foreign markets. (33:00)

Top news of the week

1. Shazam to start selling the shirt off the stars back? (8:23)
2. The cloudy fate of Foursquare after version 6.0 and $41 in debt financing (15:48)
3. Spotify comes to Ford Sync / Audi brings WiFi to cars with T-Mobile (22:55)
4. Layar shifts focus to Vision product – bringing print to life (41:40)
5. ESRI launches ARCGIS GeoTrigger (49:20)
6. TouchMedia helps sell Johnnie Walker (52:40)

Resource of the Week
Berg Insight report – Mobile Location-Based Advertising will be worth € 6.5 billion in 2017 (57:55)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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