Welcome to episode #120 of This Week in Location Based Marketing. On today’s show: Our DX3 Canada wrap, ShopSavvy transitions to a retail app, do taxi companies need a platform or just customers, U-Haul brings augmented reality to Detroit and do we need to regulate mobile retail. All this plus Spindle – our app fascination of the week – and special guest Blake Sirach, VP Design for WillowTree the makers of the Brooklyn Nets and Barclays Center mobile app experience

Episode 120

Recorded: March 9, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

Show highlights:

A few announcements
- We wrote (part of) a book! The Everything Guide to Mobile Apps and it is available for pre-order
- If you’d like to leave a message for us to play on the show, leave it here

The LBMA update 1:30

DX3 Canada Summary 6:20

App pick
Spindle, the discovery engine for the social web (10:39)

Featured Guest
Blake Sirach VP Design, WillowTree Apps (30:40)

Top news of the week
1. ShopSavvy partners with Capital One (16:56) – See episode Reinvent fluid pricing? Have your app downloaded millions of times? All in a day’s work for Shopsavvy — with Rylan Barnes
2. Uber competitor Winston builds white-label service for taxi companies and changes name to Fleetbit (20:48)
3. itDuzzit‘s Bullseye location based services API (27:05)
4. U-Haul uses augmented reality to promote new Detroit location (37:15)
5. Cisco’s Context Aware Healthcare (42:40)
6. San Francisco could be the first city to regulate mobile retail (48:18)

Resource of the Week
Who’s using geosocial and location based services infographic (56:07)

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