This Week in Location Based Marketing #119: Can Qualcomm give you a ride?

By on March 4, 2013
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Welcome to episode #119 of This Week in Location Based Marketing. On today’s show: Guardly’s indoor emergency services, Banjo is chosen by Google+, Qualcomm’s greatest location advertising campaign ever, Hotwheels tweets for Camero’s, Sonar introduces us to the Bing Fund and Andrew Mason shows his character. Plus our resource of the week looks at the 10-Mile Range and our special guest is Jon Fisher Co-founder and CEO CrowdOptic

Episode 119

Recorded: March 2, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

Show highlights:

A few announcements
- Asif and Rob will be at DX3Canada in Toronto on March 6-7. Find out more information here
- We wrote (part of) a book! The Everything Guide to Mobile Apps and it is available for pre-order
- If you’d like to leave a message for us to play on the show, leave it here

App pick
GonnaBe, your social life conscierge (7:55)

Featured Guest
Jon Fisher Co-founder and CEO, CrowdOptic (30:20)

Top news of the week
1. Guardly goes indoors with emergency services (13:35)
2. Banjo among first chosen by Google for Google+ Integration (19:43)
3. Launch of Ireland’s iMobMedia (24:00)
4. Qualcomm’s LTE Direct + the worlds greatest bus stop (40:22)
5. Hotwheels twitter vending machine at the Toronto International Car Show (50:20)
6. Sonar raises capital from Bing fund (56:02)
7. Andrew Mason ousted as CEO of Groupon (60:14)

Resource of the Week
The Ten-mile Range (66:51)

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About Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to schedule a 30-minute chat.