This Week in Location Based Marketing #118: Girl Scouts Gone Wild (for mobile)
Welcome to episode #118 of This Week in Location Based Marketing. On today’s show: Finding street food with an app, KLM’s social map, the girl scouts go all in to sell you cookies and is LivingSocial on life support? Plus our resource of the week and special guest Mark Kasdorf, co-founder of location-based live music discovery app Timbre
Episode 118
Recorded: February 22, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)
Show highlights:
A few announcements
- Asif and Rob will be at DX3Canada in Toronto on March 6-7. Find out more information here
- We wrote (part of) a book! The Everything Guide to Mobile Apps and it is available for pre-order
- If you’d like to leave a message for us to play on the show, leave it here
App pick
Launch of Truckily, to help you find great street food (6:30)
Featured Guest
Mark Kasdorf, co-founder of the location-based live music finder, Timbre (27:00) – see the entire episode here: Episode #442: Four minutes to funding with Timbre co-founder Mark Kasdorf
Top news of the week
1. Deng Fei’s Weibo Campaign for Water Pollution (10:50)
2. KLM builds the ultimate social map – for print! (17:53)
3. Austria’s Indoo.rs raises ’6 figures’ (22:55)
4. LivingSocial raises $110M – and then the controversy began (35:30)
5. Launch of Wanderu (vying to be the Kayak for bus travel) (44:52)
6. The Girl Scouts get all mobile and location to sell you more cookies (49:05)
Resource of the Week
eMarketer Real-Time Location Data Get A Bigger Slice Of Mobile Targeting (54:25)
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