This Week in Location Based Marketing #117: You say acquired, we say acqui-hired


Welcome to episode #117 of This Week in Location Based Marketing. On today’s show: Asif’s app fascination is Talkbits – this generations version of the CB radio, Weve wastes no time and starts working with Virgin Records, big quick-serve restaurants Olive Garden and Applebee’s get into the location marketing game, Yahoo! destroys (er, acqui-hires) Alike, and we get a glimpse of the future of the insurance industry from Spain. Plus, Sampo Karjalainen, founder of Moves stops by and our resource of the week shows the power of big data.

Episode 117

Recorded: February 15, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

Show highlights:

A few announcements
– Asif and Rob will be at DX3Canada in Toronto on March 6-7. Find out more information here
– We wrote (part of) a book! The Everything Guide to Mobile Apps and it is available for pre-order
– If you’d like to leave a message for us to play on the show, leave it here

App pick
Launch of Talkbits, the mobile version of the classic CB radio (5:40)

Featured Guest
Sampo Karjalainen, founder of Moves discusses the reasons for Moves and some of the challenges they faced in building the app (29:21)

Top news of the week
1. Ping4Alerts raises $4M for emergency alerts (12:05)
2. Virgin Records works with Weve for Valentine’s Day to market music to lazy men (19:45)
3. Olive Garden and Applebee’s leverage location – each in a different way (24:39)
4. Yahoo! acqui-hires Alike (41:15)
5. Generali Insurance and Telefónica launched “Pay as drive” Policy (45:50)

Resource of the Week
Who buys all the flowers and jewelry on Valentine’s Day – according to big data from ESRI (51:12)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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