This Week in Location Based Marketing #116: What smell would you bottle?


Welcome to episode #116 of This Week in Location Based Marketing. On today’s show: Rob’s app fascination is Timbre – the live music discovery app, Ford starts rolling out location apps in SYNC (not n’sync), will Facebook launch a friend finder, what would be the smell you bottle and a deep dive into the hyper local news world with the abrupt closure of Everyblock by NBC. Plus, special guest Dave Lieb talks about their latest app, Flock and an incredible resource of the week from Venue Labs and The LBMA

Episode 116

Recorded: February 9, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

Show highlights:

A few announcements
– Asif and Rob will be at DX3Canada in Toronto on March 6-7. Find out more information here
– We wrote (part of) a book! The Everything Guide to Mobile Apps and it is available for pre-order
– If you’d like to leave a message for us to play on the show, leave it here

From the road
Asif’s summary of AppsWorld in San Francisco (9:30)

App pick
Launch of Timbre, the location-based live music discovery app (11:20)

Featured Guest
Dave Lieb, CEO of BUMP talks about the reasons behind their latest product, Flock (27:55)

Top news of the week
1. Ford adds location based services to the Ford SYNC platform (14:50)
2. Facebook is said to add location-based friend finder (18:27)
3. TakeLessons raises $4 million to teach you music from your living room (25:16)
4. White Castle launches location based marketing SMS campaign (36:50)
5. Bottling the unique scents of places (40:40)
6. Focus on hyper-local publishing: NBC shuts down Everyblock + what will it take for publishers to get local news right (45:40)

Resource of the Week
14.7 million people engaged locally with retail brands (55:15)

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About the author

Rob Woodbridge

I’m Rob, the founder of UNTETHER.tv and I’ve spent 14 years immersed in the mobile and pervasive computing world. During this great time I’ve helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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