This Week in Location Based Marketing #113: Google Zavers, GreenDot’s GoBank and RedStripe’s corner shop musical

Welcome to episode #113 of This Week in Location Based Marketing. On today’s show we are 40% Google with stories about Zavers and Fieldtrip, 40% payments with stories on PayPal and GoBank and all in with RedStripe’s latest local initiative. Plus special guest Dan Foreman of Lumi Mobile talks the death of surveys.

Episode 113

Recorded: January 18, 2013
Hosts: Rob Woodbridge & Asif Khan


Show highlights:

1. Street Fight Summit and NRF Retail Event wrap from Asif (1:35)
2. Google launches their coupon platform, Zavers (8:45)
3. ScoutMob integrates with FieldTrip (a Google company) (12:25)
4. PayPal teams up with NCR (16:50)
5. GreenDot launches a “mobile first” bank, GoBank (22:15)
6. RedStripe Beer makes music in a London shop (27:50)

Featured Guest
Dan Foreman of Lumi Mobile talks the death of the survey (31:45)

Funding / M&A News
1. Groupon buys GlassMap (42:00)
2. Kiip closes $11M in funding (47:00)

Resource of the Week
The Telematics Update (50:58)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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