This Week in Location Based Marketing #112: Location, James Franco and a goat

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Welcome to episode #112 of This Week in Location Based Marketing. On today’s show: We’ve got 9 stories for you including our bewilderment of Waze, why we thing 4sqTrigger is on to something, and UrbanAirship is already getting things done with Tello. Also Scott Lindenbaum of Spun talks to us about using a goat for location based marketing. Seriously.

Episode 112

Recorded: January 11, 2013
Hosts: Rob Woodbridge & Asif Khan

Show highlights:

1. YFind and Sprooki partner for the launch of Mall Buddy (4:48)
2. Life360 adds a crime data layer + people geofencing without killing your battery (8:04)
3. Victoria’s Secret launches a mobile location campaign (11:20)
4. UrbanAirship launches their PassTools API (14:40)
5. 4sqTrigger launches out of the Foursquare Hackathon – and we love it (18:15)
6. ConnecTV syncs the second screen (22:22)

Featured Guest
Scott Lindenbaum, co-founder – Spun – offers his view on location based marketing and works in a goat and James Franco as an example. (28:00)

Funding / M&A News
1. GetYourGuide closes $14M (35:30)
2. StreetLine raises $25M to ease your parking pain (37:35)

Resource of the Week
A 2012 Location Based Marketing Year in Review (42:00)

Our public service announcement about the Waze/Apple acquisition talks (44:00)

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Tags: 4sqTrigger, Apple, Asif Khan, ConnecTV, Foursquare, GetYourGuide, Hackathon, Life360, location based ads, Location based marketing, Mall Buddy, maps, Mobile Commerce, mobile funding, Mobile loyalty, mobile payments, mobile strategy, Mobile Wallet, Mobile web, Passbook, PassTools, Rob Woodbridge, Scott Lindenbaum, second screen, Sprooki, Spun, StreetLine, Tello, TheLBMA, UrbanAirship, Victoria's Secret, Waze, YFind

About Rob Woodbridge
I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to schedule a 30-minute chat.
View all posts by Rob Woodbridge →

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Testimonials
“The simple truth is that I don’t personally know anyone with a broader knowledge of what’s happening in the mobile space than Rob. In fact, I’d go so far as to say, there may not be anyone else in Canada with the understanding that Rob possesses about how mobile is evolving the way consumers, brands and marketers behave.   The word “expert” gets knocked around a lot these days but in Rob’s case, it’s an entirely fitting description.”Doug Stephens | Founder | Retail Prophet
“entertaining, and definitely takes the discussion of mobile to the next level.”Alexander Vlasblom | Netsize & Trusted Logic
“As an academic and a mobile marketing researcher I need my students to have up-to-date information about current trends in the mobile space. UNTETHER.tv gives me that and more with access to mobile thought leaders and what’s really driving our mobile future.” Michael Hanley | Associate Professor | Ball State University

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