This Week in Location Based Marketing #111: The telematics war, fiscal cliff & Guatemalan hijack

Welcome to episode #111 of This Week in Location Based Marketing. On today’s show: A quick look at the state of telematics, Parking Douche, and a great campaign from Meat Pack in Guatamala. Plus our usual M&A and funding activity, our resource of the week and special guest Greg McCalister, co-founder and CEO of PushPoint Mobile

Episode 111

Recorded: January 4, 2013
Hosts: Rob Woodbridge & Asif Khan

 


Show highlights:

1. Patch and Starbucks help avert the fiscal cliff (7:06)
2. Roamz launches “A Street View For Social” (10:35)
3. Parking Douche makes you think carefully about where you park…in Russia (16:12)
4. Google partnering with Kia sparks a telematics update with Apple, Nokia, Microsoft and RIM (20:40)
5. Meat Pack, a Guatemalan shoe company, kills it with their Hijack campaign (29:25)

Featured Guest
Greg McAllister co-founder and CEO – PushPoint Mobile. (34:55)

Funding / M&A News
1. Groupon buys CommerceInterface (43:50)
2. Squeakee raises Angel round raises $8M (47:15)
3. Kyruss gets $11M for big data health IT (48:53)

Resource of the Week
First Data – Transforming the Customer Experience (53:50)

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About the author

Rob Woodbridge

I’m Rob, the founder of UNTETHER.tv and I’ve spent 14 years immersed in the mobile and pervasive computing world. During this great time I’ve helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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