Mobile Minute #201: How intent impacts the shopping experience

Mobile Minute Episode #201:
Mobile has made it so that many of us shop with intent. This means that all the research has been done, all the toing and froing about the spend has happened, all the buyers regret or remorse has passed and they are ready to buy. Research has shown that we are spending less time in stores because what we are looking for is not available – and there is very little interest in browsing. Now comes some new research that looks at the difference in how we use our PCs vs our smartphone in the shopping lifecycle and what this means to anyone selling to us.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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