Mobile Minute #187: Is this what will save bricks and mortar?

Mobile Minute Episode #187:
There must have been a visionary that coined the phrase “bricks and mortar” if you consider the shrapnel the retail industry has absorbed since the web – and now mobile – processed its first transaction. If in-store experience is one of the key differentiators between the impersonal convenience of screen buying and creating a life-long committed customer, the focus has to be on getting consumers into the store. But how? Perhaps this is the answer…for now.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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