Mobile Minute Episode #186:
The mobile app world has been traditionally divided into apps that we play with, apps that we use for work, apps that we use to socialize with and totalitarian apps that serve a single function or purpose – banking apps fall into this category. As time has passed, we have seen the blending of many of these into commerce-enabled or transaction enabled or marketing enabled apps – you have to make a buck right?
Well, now the banks are looking at this industry with wide eyes as US Bank and Monitise try to close the gap between the money in our accounts and the product we want to buy. Is this too much control by too few or the natural evolution of banking? You decide.