Mobile Minute #185: RIP MSRP

Mobile Minute Episode #185:
June 29, 2007 is the date credited with the acceleration of the mobile movement but that date may also have started in motion the beginning of the end of the price tag as well. You see, that was the date the first iPhone was launched and since then, mobile has completely altered the way we purchase product – and the way we look at the price of products. It started with showrooming and has migrated to price matching – the power has definitely shifted to the consumer and here’s a perfect example of that in action.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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