Mobile Minute #182: Why you MUST nail relevance

Mobile Minute Episode #182:
The mantra for retail has always been “Location! Location! Location!” but that is changing. Today, thanks to the mobile device we all carry, location and context contributes to the relevance of shopping. Pay close attention to this as it is no longer about being on a busy intersection it is about being at the intersection of time, place and need.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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