Mobile Minute Episode #181:
The long-awaited and oft-predicted death of SMS will have to wait I guess. It seems that as we all get hammered with message after message after message in email and through the social networks that the one thing that we can control is who we wish to receive SMS offers from. Only the elite of the elite get to send us text messages about their brand and it is something that many retailers are not even thinking about at this moment. Think about this: As the noise gets louder and louder and you need to discount more and more to entice customers to your business, SMS may be the one true direct conversation starter that remains uncluttered because it is in the hands of the consumer. The problem is that you need to show value above and beyond to keep people interested. You have been challenged.