Mobile Minute #180: Mobile’s $10B impact on Christmas

Mobile Minute Episode #180:
It should be NO surprise that mobile will have an impact on the shopping habits of consumers. There were a record number of transactions that happened over mobile last year, and this year will be no different according to Josh Chasin of Comscore. The fact we are purchasing more from our mobile is not shocking, the influence it has on our decision making and buying process is. What are you doing to enable (or attract) mobile shoppers? Start thinking about that this very moment or it may be a bleak mobile shopping season for your company.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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