Mobile Minute #178: Coca-Cola’s rise to mobile prominence

Mobile Minute Episode #178:
There are a handful of mega brands that are embracing mobile with every fibre of their business. We hear often about Starbucks and Lowe’s but another you should watch is Coca-Cola. I’ve been blown away by their approach to mobile since I interviewed Tom Daly in early 2012 (found here) and the way they are currently focused on creating conversations through mobile – instead of the transaction – is something we can all learn from.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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