Mobile Minute #177: It’s about the process not the payment

Mobile Minute Episode #177:
There is a battle going on right now around who owns the final payment but, as you’ll see in this mobile minute, that is the WRONG place to be focused on right now. There are so many contributors to the eventual payment that, if overlooked, will doom any mobile commerce initiative. The transaction is a commodity, a result of the effort before it, not the strategy. Are you focusing in the right place? I hope so…

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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