Mobile Minute #175: Sometimes it pays to buy in the store

Mobile Minute Episode #175:
Every once in a while, the connected consumer is faced with the rarest of retail experiences – the product they want is cheaper IN the store than online. How does this happen? When the consumer is armed with all the information available to them…actually, all you need is a smartphone and, well, that’s it really. Here’s a quick example of how this phenomenon happens.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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