Mobile Minute #166: Are you being cool or creepy?

Mobile Minute Episode #166:
It’s true, mobile gives marketers incredible super powers. These super powers can be used for good (cool) or evil (creepy) and it is up to us to make sure that we tip the scale towards what should be done in the best interest of customers versus what could be done in the best interest of the business. Here are some tips to make sure we stay on the right side of this.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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