Mobile Minute #158: THE #1 challenge for mobile commerce is YOU, the retailer

Mobile Minute Episode #158:
There are so many similarities between the emerging mobile commerce world and the nascent commercial web and this includes the concern over security. But that is only the start. There is confusion here and it runs deeper than simply securing a transaction. For 88% of retailers YOU are the reason customers won’t buy through mobile.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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