Mobile Minute Episode #145:
For consumers it used to be about buying product but now it is about the dollars they want to spend. Just because a customer walks in your doors with a product in mind doesn’t mean they are ultimately going to buy from you. They have a dollar figure they are about to spend and if there is a better deal to be had – whether it is a similar product from a competitor or not – the consumer may pull the plug on you. This is the power of a well-executed mobile strategy.