Mobile Minute #145: Who benefits from the mobile retail war?

Mobile Minute Episode #145:
For consumers it used to be about buying product but now it is about the dollars they want to spend. Just because a customer walks in your doors with a product in mind doesn’t mean they are ultimately going to buy from you. They have a dollar figure they are about to spend and if there is a better deal to be had – whether it is a similar product from a competitor or not – the consumer may pull the plug on you. This is the power of a well-executed mobile strategy.

With Rob Woodbridge and Chuck Martin



About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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