Mobile Minute #137: Don’t forget the mobile elite

Mobile Minute Episode #137:
Many retailers are opting to focus on the mobile web instead of native apps. What does this do for the mobile elite – those of us that download, install and use multiple apps and insist that mobile is NOT just an extension of the desktop web? Don’t forget the elite as you build out your strategy.

With Rob Woodbridge and Chuck Martin



About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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