Mobile Minute #135: We ARE the data

Mobile Minute Episode #135:
It used to be that we would provide the data we wanted to at retail locations – zip codes, telephone numbers for example. Today we are broadcasting more than we know and it is helping retailers understand what motivates us to move from the sidewalk to the store and, eventually, to the checkout. Today, we, the consumers of earth, are the data.

With Rob Woodbridge and Chuck Martin



About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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