This is part 3 of our 3 part episode with Project Noah founder Yasser Ansari. In part 1 we dove into the inspiration behind starting the company leading up to the investment from National Geographic Magazine. In part 2, the conversation shifted to the investment from National Geographic that helped NG move into the mobile world and what that meant to both companies.
In the final segment of this episode we tackle the revenue and monetization conversation – how do you turn a bunch of nature nerds into a bunch of paying nature nerds. The concepts are interesting as the world of mobile gets labelled in the wake of Instagram and Facebook and the fact the numbers they produce are outliers yet they are how every company from now on will be measured by. Yasser doesn’t hide from these comparisons – he embraces it in fact. In his industry, targeting his customers, Project Noah is the equivalent to Instagram.
We also talk about what has worked for creating awareness and securing users – find out why Facebook has worked and Twitter hasn’t.
Oh, and the “mob” we are talking about are Smart Mobs – something that Yasser will be speaking about at the upcoming UNTETHER.talks conference.
About Yasser Ansari
Yasser Ansari studied molecular biology and bioinformatics at U.C. San Diego and spent time researching plant genomics at the Salk Institute for Biological Studies. After the lab, he moved into the wireless industry where he helped design and develop hand-held radiation detectors, gaming accessories, and new mobile software at companies including Kyocera, Qualcomm, and Peek. He earned his Master’s degree from NYU’s Interactive Telecommunications Program and holds several technology patents.
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