The print industry is in a transition period. While some look at what is happening as the end of the newspaper, others are more optimistic and sense a greater opportunity as newspapers and media around the globe re-invent themselves in the digital and mobile worlds.

Enter Pressly, a Toronto, Canada based company co-founded by Jeff Brenner. They are taking an HTML5-first approach to helping move some of these bastions of news bearing into the mobile and tablet world. Pressly has worked with news giants from around the world to move their products onto the tablet and is a Techcrunch Disrupt finalist.

In this segment, Jeff explains how Pressly helps publishers transition into the mobile world, how they help publishers make money, the different business models they facilitate, how Pressly generates revenue, what the impact of their upcoming self publishing application will have in the industry and what the importance of location-based content will have.

Part 1 of this episode can be found here: How Pressly is moving publishers into the tablet era – with CEO Jeff Brenner (Part 1)

Part 2 of this episode can be found here:How Pressly landed the Toronto Star as their first marquee client – with CEO Jeff Brenner (Part 2)

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About Jeff Brenner
Jeff Brenner PresslyCEO of Pressly. Graduated from the Software Engineering and Management program at McMaster University and has 7 years of software development experience. Started Nulayer in 2007 with co-founder Peter Kieltyka, a company which has built several popular web and iOS apps, including Crowdreel.com and TheScore for iPhone app (named by Apple as one of the apps of the year in 2011).


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About The Author

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to schedule a 30-minute chat.