Welcome to our NEW newest show: “Where’s The Money?”. It is here we try to decipher the way some of the more popular mobile applications and services will generate cold hard cash. The industry is full of promise but only a handful of companies will crack the buck. “Where’s The Money?” is where we put them to the test.
This week we finally talk about one of the apps that fueled the idea for the show: Instagram.
We’ve talked quite a bit about Instagram on UNTETHER for two reasons: it’s a great app; each week it seems like another company launches a way to make money from the service, while Instagram itself steadfastly refuses. With the recent news that Instagram has hit 27M users and is close to launching an Android app, it seemed like the perfect time to tackle the photo sharing app that wants to be so much more. I recommend you check out the Foundation interview with Kevin Systrom after our podcast to see if our conclusions are inline with what Kevin hints at.
Question of the week: is Instagram ultimately the feature of another social network like Facebook or Twitter, or can they make it on their own?
More Instagram Content
Thursday Mobile Pint: iPad hangover news + making money from Instagram
This Week in Location Based Marketing – Episode 68: Instaprint, Wallit + Momentfeed’s Rob Reed
Do you need to make money in mobile yet?
Instagram, CanvasPop and the money riddle
What’s next for Instagram?
Sincerely: How their first product, Postagram, is reinventing the postcard – with co-founder Matt Brezina