Where’s the Money? Episode #3: Facebook – 425 million users and not ready for mobile

Welcome to our NEW newest show: “Where’s The Money?”. It is here we try to decipher the way some of the more popular mobile applications and services will generate cold hard cash. The industry is full of promise but only a handful of companies will crack the buck. “Where’s The Money” is where we put them to the test.

This week we take on the big guy – Facebook. The pressure to turn its 425+ million mobile users into a steady stream of revenue, highlighted as a weakness in their IPO filing, will become the center of controversy as they implement their strategy. Will they acquiesce to the pressure or wait until they’ve got it right?

Some coverage around this topic on UNTETHER.tv:
Facebook has another mobile problem: Google+ Instant Photo Upload
Facebook has more than one mobile problem
Facebook needs to reinvent mobile advertising

Question of the week: What would make you stop using the Facebook mobile app?

Episode #3

Recorded: February 16, 2012
Hosts: Rob Woodbridge & Douglas Soltys

This episode is brought to you by:

Smartr Contacts
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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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