Where’s The Money? Episode #11 – Foursquare
Welcome to our NEW newest show: “Where’s The Money?”. It is here we try to decipher the way some of the more popular mobile applications and services will generate cold hard cash. The industry is full of promise but only a handful of companies will crack the buck. “Where’s The Money?” is where we put them to the test.
Today’s show was a tough one. As one of the first great ‘mobile first’ apps, foursquare is everything UNTETHER is about. It’s fun, beautifully designed, and changed the way the tech industry thought about location, gamification, and social. We LOVE foursquare.
But it’s obvious that the company is at an inflection point. Replaced by Instagram as mobile darling of the moment, news of it’s growth in users and check-ins have been replaced by hard questions of revenue, which may be prompting rumours that foursquare is launching a paid ad service this June.
Is this the right revenue path for the location kings? Has foursquare focused too much on serendipity and not enough on social? Why aren’t they acquiring Localmind? Are they seeking to become the feature of someone else’s product? If every mobile app is becoming an LBS app, is it possible that location is simply too big for any one company or service? These are the questions we seek to answer on WTM, while posing a few new ones to you, the audience. Check it out and don’t forget to post your thoughts in the comments.