What does the future of mobile commerce look like? A groundswell of gradual adoption according to these experts from Variety Group, Macy’s and SNR Denton

UNTETHER.tv was the official North American media partner for the recent MEFAmericas conference in Miami, FL. While we were there we had the great privilege of sitting down to discuss mobile with some of the most influential and forward thinking minds in the industry and we took full advantage.

In this clip we dive into some of the challenges and opportunities, impediments and freedoms that we are all struggling and embracing when it comes to mobile commerce and mobile transactions. Who’s going to lead, who will falter, how does this start and when do consumers start to adopt what is being built. We all want to know these answers so we asked Todd Daubert (Partner, SNR Denton), Neil Stiles (President of Variety Group) and Johanne Huber-Gutierrez (Mobile Strategy & Product Development, Macy’s & Bloomingdales) to offer their thoughts.

This is their collective response.


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This episode is brought to you by:

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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