This Week in Location Based Marketing #83: The Big Boys are getting location serious

Welcome to episode #83 of This Week in Location Based Marketing. On today’s packed show we wonder if Facebook is really launching a location based ad platform and then we wonder why Google is getting into fleet and resource management. Plus our usual bevy of deals, acquisitions and our resource of the week. Today’s special guest Holger Luedorf, VP Business Development at Foursquare.

Episode 83

Recorded: June 24, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Is Facebook set to launch a location based ad platform? (3:40)
2. LocoShake launches with a stellar founding team (10:00)
3. Google launches Google Coordinate but why? (13:45)
4. Waze launches crowd sourced gas station discount program (23:35)
5. Travelers Insurance targets golfers through Weather Channel app (26:42)

Featured Guest
Holger Luedorf, VP Business Development at Foursquare (30:00)

Funding / M&A News
1. YFind (Singapore) raises $1.5M (38:01)
2. Cvent buys conference mobile app company CrowdCompass (39:45)
3. Todacell closes $2M (43:11)

Resource of the Week
Mobile Search Set To Fuel Call Based Ads (47:20)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

  • timoplatt

    Thanks for the video, Rob. The new kids are leading the way on #SoLoMo:

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