This Week in Location Based Marketing #81: What happens in Vegas (can be found on the new Foursquare)

Welcome to episode #81 of This Week in Location Based Marketing. On today’s show, the new Foursquare takes recommendations and LevelUp raises money to compete. Google brings street view to the knapsack. Denny’s is giving away a lifetime of Grand Slam’s. Plus our top funding stories, our resource of the week and special guest Jim Bak, Director of Communications at INRIX.

Episode 81

Recorded: June 10, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Launch of SweetIQ (4:36)
2. T.J. Maxx launches mobile campaign with (9:20)
3. Google Maps goes backpacking with Streetview (12:53)
4. Denny’s launches 50 State Challenge App (17:25)
5. Foursquare 5.0 release (21:45)

Featured Guest
Jim Bak, Director of Communications Inrix (26:30)

Funding / M&A News
1. EventUp gets $1.8M (36:36)
2. HotelTonight adds $23M (38:28)
3. LevelUP raises $12M (40:02)

Resource of the Week
Banks Face Competition On Mobile Wallet (43:25)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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