This Week in Location Based Marketing – Episode 71: Every one is geofencing with Alarm.com, Grabio and RadioShack + Josh Rochlin of Xtify

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

In this episode: The Geofence episode with Alarm.com for home alarms, Grabio with location based classifieds, RadioShack targeting old phone users and LivingSocial dropping Instant but moving into take out food + The Relevance Resolution and special guest Josh Rochlin, CEO of Xtify

Episode 71

Recorded: March 31, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Alarm.com adds location-based services and geofencing capabilities (6:00)
2. UBL partners with former competitor, Yext (9:10)
3. Grabio building the next generation location based classifieds (12:15)
4. RadioShack geotargets old phone users (16:45)
5. LivingSocial drops Instant goes all out in restaurants (20:56)

Product of the Week
Xtify: With special guest Josh Rochlin, CEO (29:40)

Funding / M&A News
1. Telogis acquires Maptuit (44:05)
2. Sojern raises $7.5M (49:00)
3. Appstack closes $1.5M from Google + Gary Vaynerchuk (51:15)

Resource of the Week
The Relevance Resolution (54:10)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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