This Week in Location Based Marketing – Episode 69: Milk Inc. expires, PayPal enters the payment fray + Patrick Blattner of WirelessWerx

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

In this episode: The Kevin Rose Experiment spoils, PayPal responds to Square with a triangle, AmexCoupons and Twitter saved $1.7Million at McDonanalds + the state of the local mobile transaction scene and special guest Patrick Blattner, Chief Product Office at WirelessWerx.

Episode 69

Recorded: March 18, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Everplaces launches in Denmark (4:13)
2. PayPal to introduce Square competitor (8:40)
3. Twitter + AmexCoupons (13:50)
4. Pulse App to integrate local news and local deals (19:00)
5. Oink, Milk Inc. + Google: The Kevin Rose Experiment (24:20)

Product of the Week
WirelessWerx: With special guest Patrick Blattner, Chief Product Officer (30:56)

Funding / M&A News
1. 500Friends raises $5.9M (42:45)
2. AOL acquires Hipster (44:50)
3. Boku closes $35M from Telefonica (47:50)

Resource of the Week
What Siri means for the future of mobile shopping (53:22)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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