This Week in Location Based Marketing – Episode 66: Google Latitude Leaderboards, extreme RAV4 and Groupon buying a new business model + Damien Patton of Banjo

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

Back on the same continent this week for a great wrap of a week that saw a number of Groupon acquisitions, Google launching a product fit for 2008, Toyota going extreem in Belgium, Caterina Fake launching Pinwheel and a report that shows the futility of mobile ad display + Banjo founder Damien Patton

Episode 66

Recorded: February 26, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Google launches Latitude Leaderboards – a Foursquare knockoff
2. Toyota goes local with RAV4 ad campaign in Belgium
3. Jumptap partners with PlaceIQ (see PlaceIQ: How location, time of day, the weather and our mood add context to what and where we buy – with co-founder Duncan McCall)
4. Pinwheel is launched

Product of the Week
Banjo: With special guest Damien Patton, Founder & CEO

Funding / M&A News
1. Groupon acquires Hyperpublic and Kima Labs (see Barcodehero: How to be disruptive at the intersection of retail and mobile – With Co-Founder and CEO, Blake Scholl)
2. Loyalize acquired for $5M
3. Scan raises $1.7M for creating QR codes

Resource of the Week
Flurry Study – Time spent on mobile doesn’t match ad spend

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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