Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.
Testing the concept of location-agnostic reporting, Asif comes to us from London for our Blue Plate Special episode – we are officially podcast senior citizens now. Despite our age we bring the news with Twitter partnering with Amex on sponsored local tweets, mobile apps for civil engagement, the Sony XPERIA awesomeness that was their “Defy the Darkness” campaign and Glamour’s Shoppable Wall + special guest Jeff Brenner, CEO of Pressly.
1. Twitter partners with American Express for local sponsored ad display
2. Egyptian company Nasy delivers location-based civil engagement mobile app
3. Sony Ericsson XPERIA’s Defy the Darkness campaign
4. Uniiverse launches
5. Glamour magazine launches Shoppable Wall for fashion week
Product of the Week
Pressly: With special guest Jeff Brenner
1. SpaceCurve closes $2.7M
2. Opera buys 4thScreen
Resource of the Week
21pc of consumers search for a coupon in-store: study
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