This Week in Location Based Marketing – Episode 64: Boingo, Bango and BP + Scott Rankine from Syzzle.me
February 13, 2012 
0 Comments
Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.
In a truly international episode we highlight the very innovating British Petroleum using Navteq to drive (literally) gas sales, Boingo and Bango make plays – one with the Westfield Group, the other with Facebook, Dwolla closes cash, groupon makes a buy and we both question the need for Klout + Scott Rankine talks up the yet-to-be released Syzzle.me. Phew, big show!
Episode 64
Recorded: February 11, 2012
Hosts: Rob Woodbridge & Asif Khan
Show highlights:
1. BP partners with Navteq in South Africa to drive gas sales
2. Boingo partners with the Westfield Group to bring WiFi to their malls
3. Duofactor.com launches location-based authentication systems
4. Loc-Aid brings tracking by phone number to life360.com
5. Facebook signs deal with Bango – mobile commerce enabled ads coming next?
Product of the Week
Syzzle: With special guest Scott Rankine(30:35)
Funding News
1. Dwolla closes a $5M series B
2. Groupon buys Adku
3. Klout acquires Blockboard
Resource of the Week
The Local Merchant: Inside the Minds and Motivations of the Business Owners Driving a $43 Billion Advertising Market (47:05)
Subscribe to TWiLBM: Audio feed | Video Feed
Can’t see the video? Click here
 |
|
