This Week in Location Based Marketing – Episode 64: Boingo, Bango and BP + Scott Rankine from

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

In a truly international episode we highlight the very innovating British Petroleum using Navteq to drive (literally) gas sales, Boingo and Bango make plays – one with the Westfield Group, the other with Facebook, Dwolla closes cash, groupon makes a buy and we both question the need for Klout + Scott Rankine talks up the yet-to-be released Phew, big show!

Episode 64

Recorded: February 11, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. BP partners with Navteq in South Africa to drive gas sales
2. Boingo partners with the Westfield Group to bring WiFi to their malls
3. launches location-based authentication systems
4. Loc-Aid brings tracking by phone number to
5. Facebook signs deal with Bango – mobile commerce enabled ads coming next?

Product of the Week
Syzzle: With special guest Scott Rankine(30:35)

Funding News
1. Dwolla closes a $5M series B
2. Groupon buys Adku
3. Klout acquires Blockboard

Resource of the Week
The Local Merchant: Inside the Minds and Motivations of the Business Owners Driving a $43 Billion Advertising Market (47:05)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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