This Week in Location Based Marketing – Episode 62: Evi battles Siri, Groupon regresses and this train gets mobile + Matt O’Leary from Shopcastr

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

This week we explore the latest SIRI competitor, Evi, the location tool LocalBeat in India, Groupon’s kiosk play and a great example of relevant and smart location based mobile marketing by the First TransPennine Express + Matt O’Leary from Shopcastr.

Episode 62

Recorded: January 29, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. TrueKnowledge launches Evi (to compete with Siri) (5:00)
2. Taazza launches Localbeat in India (9:24)
3. Groupon partners with SmartDigital bringing deals to kiosks (11:47)
4. (location-based classifieds) (15:52)
5. First TransPennine Express brings location to rail travel (18:10)

Product of the Week
Shopcastr: With special guest Matt O’Leary (27:06)

Funding News
1. Descartes acquires GeoMicro (36:30)
2. TimeHop closes $1.1M (38:35)

Resource of the Week
MobileMarketer – VC money going to mobile marketing (42:50)

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This episode is brought to you by:

Maponics is the leading provider of premium-quality, location-based data featuring: School, Neighborhood, Subdivision, Shopping, College Campus, City, ZIP Code, and Carrier Route Boundaries that power many real estate, local search, direct marketing and other businesses. To learn more about our GIS Data products and Custom GIS services, please visit Maponics or call 800-762-5158.

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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