This Week in Location Based Marketing – Episode 61: NearBuy brings analytics to the cloud, Digby launches LocalPoint + Scott Kveton of Urban Airship
January 23, 2012 
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Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.
Following The Big Show on the future of retail in New York City we focus on some timely stories from some of the companies that made a splash at the conference. From cloud analytics company NearBuy to geofencing service LocalPoint launched by Digby to Foursquare getting into the menu business and the smartest glasses we’ve ever since. Plus a clip from Urbain Airship’s CEO Scott Kveton.
Episode 61
Recorded: January 22, 2012
Hosts: Rob Woodbridge & Asif Khan
Show highlights:
1. NearBuy Systems launches cloud-based analytics service (8:25
2. Digby Launches LocalPoint (13:00)
3. CBS Outdoor B2B site goes mobile in Canada (16:50)
4. Foursquare adds menu listings (19:40)
5. Lumus lauches the PD-18-2 video screen glasses (23:50)
Product of the Week
Urban Airship: With special guest Scott Kveton * (33:30)
* This is a part of a full episode of UNTETHER found here: How did Urban Airship grow revenue 600% in 1 year
Funding News
1. ePrize buys Cellit* (41:00)
2. PlayMySong raises $350K (44:00)
3. Retailigence gets $2.6M from Motorola (48:00)
* Check out a longer session with David Wachs, founder of Cellit here: Why context and cadence are the most important pieces of your mobile marketing and commerce strategies
Resource of the Week
Web vs. Mobile App – Zmags Survey (50:15)
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This episode is brought to you by:
Maponics
Maponics is the leading provider of premium-quality, location-based data featuring: School, Neighborhood, Subdivision, Shopping, College Campus, City, ZIP Code, and Carrier Route Boundaries that power many real estate, local search, direct marketing and other businesses. To learn more about our GIS Data products and Custom GIS services, please visit Maponics or call 800-762-5158.
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