This Week in Location Based Marketing – Episode 59: Soundtracking to the oldies, the Chick-Fil-A Bowl App + Darrin Clement of Maponics

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

Our first episode of the new year finds us loving up the Soundtracking application, debating the merits of a one-off event-based app (for the Chick-fil-a Bowl), taking a glimpse into the future of location and mobile commerce and talking geofencing with Maponics CEO Darrin Clement

Episode 59

Recorded: January 8, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Schematic Labs Launches Soundtracking (4:45)
2. Montreal Startup Shoy (10:20)
3. Chick-fil-A uses a branded app to promote football bowl sponsorship (14:35)
4. Ermenegildo Zegna launched a mobile app for live-streaming fashion shows and mobile purchasing (22:05)

Product of the Week
Maponics: With special guest Darrin Clement (32:50)

Funding News
1. Groupon buys OpenCal (42:45)
2. Eved raises $9.5M series B (47:00)
3. Amazon acquires the Quorus team (49:35)

Resource of the Week
Fantastic site with a ton of infographics on everything crowdsourced (53:05)

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This episode is brought to you by:

Maponics is the leading provider of premium-quality, location-based data featuring: School, Neighborhood, Subdivision, Shopping, College Campus, City, ZIP Code, and Carrier Route Boundaries that power many real estate, local search, direct marketing and other businesses. To learn more about our GIS Data products and Custom GIS services, please visit Maponics or call 800-762-5158.

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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