This Week in Location Based Marketing #98: Our best show ever – with BJ Emerson of Tasti D-Lite

Welcome to episode #98 of This Week in Location Based Marketing. On today’s show: Asif gives us the lowdown on the RAMP conference in Chicago, Square goes live with their client list, Oracle takes direction from Nokia, Bob Dylan’s ‘Tempest’ goes geo plus acquisitions by TripAdvisor and Square + our special guest BJ Emerson, co-author of The Tasti D-Lite way.

Episode 98

Recorded: October 7, 2012
Hosts: Rob Woodbridge & Asif Khan


Show highlights:
1. Asif’s take on the RAMP conference in Chicago (2:58)
2. Square (finally) launches their partner directory (10:10)
3. SoundGraffiti adds a location layer to Bob Dylan’s latest release, Tempest (14:05)
4. Xtify announces Xtify Retail Services (20:00)
5. Nokia flexes their map muscle and lands Oracle (24:15)
6. Macy’s working with Clip’d for malls (30:25)

Featured Guest
BJ Emerson of Tasti D-Lite (34:25)

Funding / M&A News
1. Tripadvisor acquires Wanderfly (43:45)
2. Square adds The 80/20 Agency and officially opens their New York Offices (47:05)
3. Gravity closes $10.6M (50:25)

Resource of the Week
Local Response – Retailer Check-ins (54:50)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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