This Week in Location Based Marketing #97: Can RedLaser save Best Buy?

Welcome to episode #97 of This Week in Location Based Marketing. On today’s show: We are talking about pretty much everyone including Tagwhat, Redlaser, Shopkick, Saucony, Foursquare, LooConnect, Groupon, Savored, Evzdrop, Cisco, ThinkSmart and Google. Plus, special guest Gary Schwartz, author of Fast Shopper, Slow Store.

Episode 97

Recorded: September 29, 2012
Hosts: Rob Woodbridge & Asif Khan

 


Show highlights:
1. Asif’s take on Social Media Week in Los Angeles (1:20)
2. TagWhat launches a new web publishing tool called TagIt (6:55)
3. Ebay’s RedLaser to take on Shopkick with geofenced loyalty and product inventory (12:38)
4. Saucony launches a mobile running app that helps raise funds for childhood obesity (21:27)
5. Foursquare launches a real-time friend alert (again) (25:56)
6. Singapore tackling dirty bathrooms with LooConnect (30:25)

Featured Guest
Gary Schwartz, author of Fast Shopper. Slow Store (36:30)

Funding / M&A News
1. Groupon acquires Savored in their continued play to get out of coupons (44:28)
2. Evzdrop closes $500,000 (48:32)
3. Cisco buys ThinkSmart Technologies (51:55)

Resource of the Week
Google – Mobile Friendly Sites Turn Visitors Into Customers (56:27)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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