This Week in Location Based Marketing #93: Even farms are doing it

Welcome to episode #93 of This Week in Location Based Marketing. On today’s show: We’ve got connected farms, grocery’s at the airport, more fast food QR code use plus our usual funding and m&a news, our resource of the week and special guest Lars Hard, founder of artificial intelligence company Expertmaker.

Episode 93

Recorded: September 3, 2012
Hosts: Rob Woodbridge & Asif Khan

 


Show highlights:
1. Shoutlet integrates Foursquare into their social media automation and monitoring tool (5:30)
2. Trimble brings location to the farm with their Connected Farm app (9:15)
3. Tesco does more grocery magic by bringing the store to the airport (14:23)
4. Flow Automotive and Proximus Mobility enhance the The Winston Salem Open (23:20)
5. Wendy’s launches their mobile QR campaign (27:04)

Featured Guest
Lars Hard, founder of artificial intelligence company, ExpertMaker (34:30)

Funding / M&A News
1. NoWait closes $2M round (43:40)
2. WhatRunsWhere acquires Mobile AdSpy (45:04)
3. Wallaby Financial raises $1.1M to unify our payment cards (47:40)

Resource of the Week
Mobile augmented reality apps to reach 2.5bn downloads by 2017 (52:25)

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About the author

Rob Woodbridge

I’m Rob, the founder of UNTETHER.tv and I’ve spent 14 years immersed in the mobile and pervasive computing world. During this great time I’ve helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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